Performance Marketing Manager
Requisition ID 2023-35444Category:
MarketingLocation:
US-GA-SavannahOverviewThe TMX Finance Family of Companies is looking for a Performance Marketing Manager to join our team to lead and implement digital growth strategies to generate new leads and acquire customers.
Your mission will be to drive growth through creating, executing, managing, and optimizing paid digital acquisition campaigns.
The right candidate is motivated by the latest and greatest AdTech, believes the impossible is possible and will work hard, test, and always do what it takes to make things happen.
They have a flexible attitude and doer mentality; the ability to be solution-oriented and execute while also dreaming of what's next.
They bring a passion for performance marketing and understand the intricacies and unique attributes of digital marketing channels.
Responsibilities Support in the strategy, execution, and tracking of paid channels (e.
g.
, paid search, paid social, display, OTT) to drive performance in line with budget Lead in the testing, development, and execution of paid campaigns that drive brand awareness, user acquisition and conversion Grow existing campaigns across paid channels, while simultaneously testing net-new ideas and concepts to continue improving performance against KPIs Use your analytical skills to dig into campaign data, extract channel insights and transform them into actionable changes that will drive channel optimization and accelerate performance Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
Generate consistent performance reports for distribution within the Growth team and broader organization.
Regularly share performance insights, learnings, and go forward strategy Explore new paid opportunities.
Evaluate and test new channels Craft paid creative briefs, working closely with Growth and Creative teams to ensure brand-aligned messaging and on-brand campaigns, test creative strategies and innovation.
Work with legal and compliance teams to guarantee marketing initiatives are compliant with regulatory standards.
Assist to identify, vet, hire, fire and manage external partners/vendors.
Assist in managing the digital advertising budget, including annual AOP planning, forecasting, spend tracking, and measuring impact and ROI for all dollars spent.
Lead, manage, and develop direct report(s).
Prioritize projects and campaigns to maximize the team's contribution and impact on the organization.
Other duties as assigned.
Physical demands for this position frequently include:
the ability to remain in a stationary position, move about freely inside and occasionally outside of the office, and the operation of mechanical controls, such as a keyboard.
This is a full-time role that requires in-person attendance during normal business hours.
Qualifications 4
years of hands-on experience in digital marketing strategy and execution (e.
g.
paid search, paid social) Bachelor's Degree in Marketing or relevant field, or significant industry-related work Proven ability to test, analyze, and iterate on and scale campaigns, ad sets, and ads In-platform execution experience setting up campaigns in Facebook ads manager, Microsoft Ads, and Google AdWords Experience with bid management and/or bid-management tools Experience and in-depth knowledge of campaign tracking parameters (UTMs) and ad-serving / ad management systems (i.
e.
Campaign Manager 360) Data-driven and analytical skill set with proficiency in Excel / Google Sheets, and a familiarity with tracking and reporting tools (e.
g.
PowerBI, Looker, Google Analytics) Ability to compile and deliver clear, concise, and reliable reporting to key stakeholders and senior management Desire to spearhead and test channels, with a willingness to evaluate and learn about new opportunities for growth Proactive self-starter, who is passionate about and committed to continued learning in this ever-evolving field Growth mindset with bold ideas and know-how to get things done Technologically inclined, constantly learning about new AdTech Excellent written and verbal communication skills Experience effectively managing marketing budgets Highly curious and always strives to improve Loves testing and learning Vigorous and thorough in attention to detail Comfortable with continuously changing priorities Excels at managing multiple initiatives simultaneously within tight deadlines Highly proficient in Microsoft Excel and PowerPoint Preferred Qualifications and SkillsExperience in the financial or a highly regulated industry What We OfferThe Team You'll JoinThe Performance Marketing Manager is part of the Marketing team.
Made up of ingeniously creative professionals who are passionate about drawing audiences closer to the heart of our mission, this group knows no inspirational bounds.
They define our brand by bringing our Company vision to life.
To learn more about this team, visit https:
//www.
tmxfinancefamily.
com/careers/top-talent/creative-support/.
What We OfferOur Benefits Include :
A comprehensive new hire training program designed to help set you up for success Access to a robust learning management system, full of e-learning modules and training programs to help boost your professional and personal development Professional Development and Mentor Programs plus Ongoing Training Resources Multiple coverage levels for Medical, Dental, & Vision Group Health & Wellness Program, plus special savings on retail items, travel, entertainment, and more through TMX Perks Traditional 401(k) and Roth 401(k) with Company match Flexible Spending Accounts Basic and AD&D Life Insurance Voluntary benefits, including short-term and long-term disability insurance, accident, critical illness, and hospital confinement insurance Paid Time Off (Accrue approximately 12 days per year, plus 1 additional days for each year of service after the first year of employment up to a maximum of 18 days) Performance-based career advancement Based on current benefit offering, which is subject to change with or without notice.
Certain benefits are subject to the terms and conditions of the governing plan documents which should be consulted for additional details and eligibility requirements.
Our Commitment to Diversity, Inclusion and BelongingDiversity at the TMX Finance Family of Companies is one of the driving forces behind our Company's success and we are committed to hiring, developing, and retaining talent of various backgrounds who demonstrate our shared values.
We have worked to create a welcoming and inclusive environment where Team Members can collaborate freely to help spark innovation, drive creativity, advance their skillset, and move their career forward.
Our commitment to diversity isn't just about the work we accomplish; it's about fostering a sense of belonging where talented Team Members can bring their whole selves to work to help maximize their full potential.
Our Workplace API226866584 Recommended Skills Analytical Attention To Detail Bid Management Communication Creative Strategies Curiosity Estimated Salary: $20 to $28 per hour based on qualifications.
MarketingLocation:
US-GA-SavannahOverviewThe TMX Finance Family of Companies is looking for a Performance Marketing Manager to join our team to lead and implement digital growth strategies to generate new leads and acquire customers.
Your mission will be to drive growth through creating, executing, managing, and optimizing paid digital acquisition campaigns.
The right candidate is motivated by the latest and greatest AdTech, believes the impossible is possible and will work hard, test, and always do what it takes to make things happen.
They have a flexible attitude and doer mentality; the ability to be solution-oriented and execute while also dreaming of what's next.
They bring a passion for performance marketing and understand the intricacies and unique attributes of digital marketing channels.
Responsibilities Support in the strategy, execution, and tracking of paid channels (e.
g.
, paid search, paid social, display, OTT) to drive performance in line with budget Lead in the testing, development, and execution of paid campaigns that drive brand awareness, user acquisition and conversion Grow existing campaigns across paid channels, while simultaneously testing net-new ideas and concepts to continue improving performance against KPIs Use your analytical skills to dig into campaign data, extract channel insights and transform them into actionable changes that will drive channel optimization and accelerate performance Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
Generate consistent performance reports for distribution within the Growth team and broader organization.
Regularly share performance insights, learnings, and go forward strategy Explore new paid opportunities.
Evaluate and test new channels Craft paid creative briefs, working closely with Growth and Creative teams to ensure brand-aligned messaging and on-brand campaigns, test creative strategies and innovation.
Work with legal and compliance teams to guarantee marketing initiatives are compliant with regulatory standards.
Assist to identify, vet, hire, fire and manage external partners/vendors.
Assist in managing the digital advertising budget, including annual AOP planning, forecasting, spend tracking, and measuring impact and ROI for all dollars spent.
Lead, manage, and develop direct report(s).
Prioritize projects and campaigns to maximize the team's contribution and impact on the organization.
Other duties as assigned.
Physical demands for this position frequently include:
the ability to remain in a stationary position, move about freely inside and occasionally outside of the office, and the operation of mechanical controls, such as a keyboard.
This is a full-time role that requires in-person attendance during normal business hours.
Qualifications 4
years of hands-on experience in digital marketing strategy and execution (e.
g.
paid search, paid social) Bachelor's Degree in Marketing or relevant field, or significant industry-related work Proven ability to test, analyze, and iterate on and scale campaigns, ad sets, and ads In-platform execution experience setting up campaigns in Facebook ads manager, Microsoft Ads, and Google AdWords Experience with bid management and/or bid-management tools Experience and in-depth knowledge of campaign tracking parameters (UTMs) and ad-serving / ad management systems (i.
e.
Campaign Manager 360) Data-driven and analytical skill set with proficiency in Excel / Google Sheets, and a familiarity with tracking and reporting tools (e.
g.
PowerBI, Looker, Google Analytics) Ability to compile and deliver clear, concise, and reliable reporting to key stakeholders and senior management Desire to spearhead and test channels, with a willingness to evaluate and learn about new opportunities for growth Proactive self-starter, who is passionate about and committed to continued learning in this ever-evolving field Growth mindset with bold ideas and know-how to get things done Technologically inclined, constantly learning about new AdTech Excellent written and verbal communication skills Experience effectively managing marketing budgets Highly curious and always strives to improve Loves testing and learning Vigorous and thorough in attention to detail Comfortable with continuously changing priorities Excels at managing multiple initiatives simultaneously within tight deadlines Highly proficient in Microsoft Excel and PowerPoint Preferred Qualifications and SkillsExperience in the financial or a highly regulated industry What We OfferThe Team You'll JoinThe Performance Marketing Manager is part of the Marketing team.
Made up of ingeniously creative professionals who are passionate about drawing audiences closer to the heart of our mission, this group knows no inspirational bounds.
They define our brand by bringing our Company vision to life.
To learn more about this team, visit https:
//www.
tmxfinancefamily.
com/careers/top-talent/creative-support/.
What We OfferOur Benefits Include :
A comprehensive new hire training program designed to help set you up for success Access to a robust learning management system, full of e-learning modules and training programs to help boost your professional and personal development Professional Development and Mentor Programs plus Ongoing Training Resources Multiple coverage levels for Medical, Dental, & Vision Group Health & Wellness Program, plus special savings on retail items, travel, entertainment, and more through TMX Perks Traditional 401(k) and Roth 401(k) with Company match Flexible Spending Accounts Basic and AD&D Life Insurance Voluntary benefits, including short-term and long-term disability insurance, accident, critical illness, and hospital confinement insurance Paid Time Off (Accrue approximately 12 days per year, plus 1 additional days for each year of service after the first year of employment up to a maximum of 18 days) Performance-based career advancement Based on current benefit offering, which is subject to change with or without notice.
Certain benefits are subject to the terms and conditions of the governing plan documents which should be consulted for additional details and eligibility requirements.
Our Commitment to Diversity, Inclusion and BelongingDiversity at the TMX Finance Family of Companies is one of the driving forces behind our Company's success and we are committed to hiring, developing, and retaining talent of various backgrounds who demonstrate our shared values.
We have worked to create a welcoming and inclusive environment where Team Members can collaborate freely to help spark innovation, drive creativity, advance their skillset, and move their career forward.
Our commitment to diversity isn't just about the work we accomplish; it's about fostering a sense of belonging where talented Team Members can bring their whole selves to work to help maximize their full potential.
Our Workplace API226866584 Recommended Skills Analytical Attention To Detail Bid Management Communication Creative Strategies Curiosity Estimated Salary: $20 to $28 per hour based on qualifications.
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